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LAUNCH STRATEGY AND BRANDING FOR CAFE SUNDOWNER

LAUNCH STRATEGY AND BRANDING FOR CAFE SUNDOWNER

Brand Identity Design, Brand Collaterals & GTM Strategy

Ongoing with the trend of dining under the open sky, Prangan by Mango Hotels came up with their newest addition in form of Cafe Sundowner. The way to someone’s heart is not difficult but it can always be reached with the aid of good food. People love to flock to restaurants because binge eating has become a favourite pastime of everyone. Bringing the cuisines from the Italian coastal city of Naples, Brick and Clay restaurant plans to experiment with the flavours of Italy with the local delicacies.

The city of Naples is famous for its Neapolitan pizzas which are wood-baked to perfection. The new restaurant was given a solidly unique identity and embroidered with amazing décor suggestions. It isn’t easy to introduce a restaurant into the market when there’s so much competition already.

Besides the décor upgradation, we also designed a handful of collaterals for brand enhancement.
However, we believe with the right planning and strategies, it can always make a mark because the idea is unique and so is the taste. Fine-tuned till it is visually perfect, everything about the restaurant is unique and modelled to appeal to you.

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