NON-BIASED SKINCARE MADE FOR MEN IN NATURE
Brand Strategy, Brand Expressions, Packaging & GTM
A story of two men of nature who didn't compromise with charcoal and women skincare
MATURAL is brought to light by a a pair of mature men, Rajat Arora and Haroop Sood, who envision the next generation of men to be more incliend to take conscious decision about themselves, their doings, their consumption and their usage.
MATURAL stands to bring in men to a standpoint where they can see the clear difference between the usage of harmful toxins and natural ingredients in their body. This is further exerted by the introduction of a first-in-line natural skincare products for effective grooming, carrying the target audience of men which spans from as young as 15 years to as old as 60 years.
Men, in general, pass on habits through generations and that is a opportunity that MATURAL would like to ride on to stay close to the male community in every step of their struggles, successes and failures. MATURAL grows to become a “Friend” for everyone, who stays, no matter the circumstance.
ABOUT THE BRAND
THE NEXT STORY IS WORTH A WATCH
We have helped create 100+ industry leaders in last 05 years and have been behind some of the major brands that control the economy today by partnering with, leading and administrating some of the most exciting brand journeys of the era.
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